Martha Steward Living Omnimedia
Martha Stewart Living
Email Marketing Campaigns
My Role:
Copywriter, Email Marketing Manager
At Martha Stewart Living, I developed comprehensive email marketing campaigns from ideation to execution, and managed all newsletter calendars, copy, and deployment, leading to a 67% increase in online video consumption. Sending to a list of over three million loyal subscribers every day, email marketing was responsible for over 15% of total web traffic to the Webby Award-winning site.
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